Cultural Broker · Digital China Expert · Educator

Bei Wang

Lecturer · Researcher · Consultant · Speaker

Bridging East and West through digital strategy, academic research, and cultural intelligence. Committed to connecting scholarly knowledge with sector-specific expertise.

25+
Years Experience
3
Continents
50+
Orgs Advised
2023 Strong Women in IT — Global Edition
Keynote Speaker — Advertising Week Europe
Keynote Speaker — European Women in Tech Conference
Keynote Speaker — ADCE European Creativity Festival
Jury Member — Mobius Advertising Awards
Board Member — Pan Asian Collective (PAC)
Utrecht · Nanjing · Global South
Digital China Expert Cultural Broker PhD Researcher Keynote Speaker University Lecturer Digital Humanities BW Media Consulting Global South Digital China Expert Cultural Broker PhD Researcher Keynote Speaker University Lecturer Digital Humanities BW Media Consulting Global South
About

Background

Where East meets West — and scholarly inquiry meets real-world impact.

Current Roles

PhD Researcher — Utrecht University, Media & Cultural Studies
Lecturer, Creative Business — Utrecht University of Applied Sciences
Lecturer — ISCOM Paris

Bei Wang is a cultural broker, Digital China expert, and educator whose work sits at the intersection of academic research, media, and strategic consulting. Her career spans international NGOs, global broadcasting, and digital consulting — from campaign work at Greenpeace International to leading the Chinese Department at RNW Media (formerly Radio Netherlands Worldwide), where she launched the organization's Mandarin digital media platform and represented the Netherlands in China during international cultural exchange initiatives.

In 2015, she co-founded FIVE Degrees, a brand management and digital consulting firm specializing in the Chinese market. Today she is the founder of BW Media Consulting and a lecturer in Creative Business at Utrecht University of Applied Sciences, where she specializes in digital humanities, tech narratives, the twin green and digital transition, and innovation in the creative industries.

She is the founder and coordinator of the Digital China Minor — a program integrating academic insights with hands-on professional skills to prepare students for globalized digital markets. Her work reflects a strong pedagogical commitment to bridging theory and practice across research universities, universities of applied sciences, and professional training environments.

As a PhD researcher at Utrecht University, Bei investigates digital transformation in China and the Global South — research that directly informs her teaching, consulting, and public speaking. She is a Board Member of the Pan Asian Collective and a frequent presence at major industry stages.

What I Do

Services

01
Digital China Strategy
Navigate China's digital landscape — platform ecosystems, consumer behavior, regulatory frameworks, and market entry strategy.
02
Cultural Brokerage
Bridge Eastern and Western business cultures through communication strategy, partnership development, and cross-cultural operations.
03
Keynote Speaking
Research-backed talks on digital transformation, China's tech ecosystem, the Global South, twin green & digital transition, and women in tech.
04
Masterclasses & Workshops
Tailored educational experiences for students and professionals — translating academic knowledge into actionable industry insight.
05
Research & Publications
Primary research on digital trends in China and the Global South, delivered as white papers, academic publications, or executive briefings.
06
Media Consulting
Strategic advisory for media organizations entering or expanding in Asian markets — content, distribution, audiences, and partnerships.

Research

Publications

01
Understanding the Social Construction of the Metaverse with the Q Methodology
02
(Pragmatic) Collaboration for Progress or Threat to Autonomy? African News Discourses about Chinese Technology in Nigeria and Ghana
03
Understanding Digital China – Chinese Perspectives on Data-Driven Technology
04
The Image of the Netherlands in Chinese Media

Let's Talk

Get in Touch

Interested in speaking engagements, consulting projects, or research collaborations? Committed to connecting the next generation of interdisciplinary professionals with critical, globally informed perspectives.