Bei Wang

Media & Communication Consultant

A solution-focused boutique agency


I am an experienced media consultant and communication strategist specialised in China's public sector, private sector, business world and social organisations. Having worked in international organisations with strong track record, I now set up a solution-focused communication, media and public relation boutique agency.


Through BW Media Consulting, I dedicate my expertise and network mainly to three areas:

  • Creative industry (fashion, luxury, design, media, life style)
  • Life science and health (special care, DPOs, children with special needs)
  • Sustainable development (social engagement, social media campaign, public awareness, education)


Services I provide are:

  • Communication/PR/marketing strategy
  • Media planning
  • Cross cultural communication
  • Brand communication and management
  • Digital marketing
  • Content creation and distribution
  • Research (media and market)
  • Coaching and workshops on China
  • Project coordination


Previous and current clients / projects include:

  • World Benchmarking Alliance
  • Rijksdienst voor Ondernemend Nederland (RVO)
  • Leiden University Asia Centre
  • Saxion university of applied sciences
  • Zuyd university of applied sciences
  • Hello Asia
  • RNW Media
  • Influencer marketing agency
  • Expertise in Labour Mobility
  • Swissinfo
  • Blue Ocean Network


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I am here to help you bridge the gap between Europe and China.


I'd like to help with reaching your Chinese target groups, while making sure the core value of your brand is consistent.